This year was the seventh edition of the b2b Media awards, which took place on July 14. And to our great surprise, we from "Martines caffe" were officially invited by the organizators to participate. Initially, we did not know if we would accept it because, over the years, the applicant companies are among the Bulgarian leaders in various fields such as btv Media Group, UniCredit Bulbank, Lidl, Billa, Telenor, A1, and others. But disregarding this fact, we concluded that it would be fascinating to embark on such a challenge. And because so far no other coffee company has participated in this event, we decided that it would be a great opportunity. And a chance to show the wide audience, that there are projects in our sector, worth seeing and appreciating, and the good examples in this business.

 

 

What are the b2b Media Awards?

This awards competition is made every year to distinguish the best and resilient companies, showing their creative programs, flexibility, innovation, successful strategies, and care for society and its employees in their efforts to overcome the crisis.
The competition this year was looking for the best entrepreneurs, the most innovative companies, the most sustainable employer branding programs, as well as socially responsible campaigns in response to the COVID-19 crisis. Applying innovatory thinking and achieving results, even in a pandemic situation. The jury evaluates criteria such as sustainable and creative behavior in unusual situations, the distinctiveness of ideas and approaches to overcoming difficulties, the efficiency of implementation, innovation in terms of positioning products and services, as well as innovation in the way, have been communicated.

 

In which category did we participate?

The team of Family Roastery “Martines caffe” decided to participate in the category: “Project with an educational focus in the field of business” with our educational box “Coffee Explorer”, containing three different types of Arabica coffee, which is extremely interesting, useful and encouraging for the coffee lovers to upgrade their awareness and knowledge. Also, with the help of this box, we support the development of coffee culture in Bulgaria as one of our main tasks is to educate consumers about good coffee and show them the differences in the quality of the drink.

 

Did we receive an award?

It was a big surprise for us. We secretly hoped that the jury would notice us among all the candidates and innovative projects. And it happened! The honorable 3rd place was awarded to us. And despite the great interest in this category, we have managed to stand out. In addition to the award, we received recognition from the jury for our educational box - the first of a kind in the Bulgarian market.

 

What are our impressions?

This type of event allows companies to express themselves and present their campaigns and projects that help the development of the Bulgarian economy and business. We are glad that we were part of the b2b Media Awards. And showed the audience, that despite the COVID crisis, we - the small family roastery "Martines caffe" have created a project that is innovative and interesting. With which we pass our knowledge and experience to a large part of the lovers of this drink, offering them in our box several types of Arabica coffee, differing in one criterion - quality.
Also, lately, we notice the trend that more and more people are interested in what they consume, and the price is no longer the leading factor, but quality. That is why it is a pleasure for us to be able to help this trend continue.

 

We encourage every company - small or large, to participate in this type of event. Because we believe that there are many significant and promising ideas and campaigns, that would help improve the economy and business in Bulgaria. Also, this type of event is a great platform for less popular brands to be able to present themselves, and the acquaintanceships during the event - they are priceless. Therefore, we would like to once again express our great gratitude to the organizators for the invitation and the opportunity for the Family Roastery "Martines caffe" to participate and present itself to the selected guests. It was a  pleasure for us